ROLE
Writer

CONTRIBUTION
Headlines/Script
Concepting
Social Posts
Voice Over Selects & Coaching

PRESS
Little Black Book

Kleenex

WEDDINGS. FUNERALS. SAD MOVIES.

We all know to grab Kleenex during those moments. But what about all the everyday ones? Kleenex wanted to remind people of all the big and small messes where it’s needed, too. This was part of a new brand platform that relied on real, raw imagery to show Kleenex is there for whatever life throws at you.

TV/OLV

OOH

We had a giant 3D snot bubble billboard in Times Square, reminding everyone to “Grab Kleenex”. Other digital placements using characters from the TV spots reinforced the message.

CREDITS
Agency: FCB Chicago
Chief Creative Officer: Andres Ordonez
SVP Executive Creative Director: Andrea Siqueira
VP Creative Directors: John Potter, Manuel Torres
Senior Writer: Katelyn Bottoms, Andrew Wernette
Senior Art Director: Alaina Peterson