ROLE
Writer
CONTRIBUTION
Campaign Concepts
Messaging Framework Tool
Copywriting for:
· Digital
· Email
· Environment
· Print
· Video
RESULTS
· Digital CTR 39% above industry average
· Email open rate 3% above industry average
· Business Travel News’ Best Overall Airline award: 2018, 2019, 2020
Delta Air Lines
WE’RE TALKING BILLIONS OF DOLLARS
That’s how much corporate travel is worth to Delta. A funny thing about corporate travel advertising is that it doesn’t talk to travelers. Instead, it’s geared toward Corporate Travel Managers, the people within a company who set the travel policy. From mid-2018 until Covid-19 slammed the brakes on business travel, I spent my days reminding travel professionals why Delta is their best airline partner. Ultimately this work helps Delta land larger corporate contracts and earn recognition as the industry leader.
CAMPAIGN
“Katelyn is a tireless writing powerhouse. From Day One, she elevated the work we were doing immensely and quickly earned the confidence of the team and client [Delta Air Lines] alike. But what impressed me most was Katelyn’s ability to address feedback precisely without sacrificing an ounce of the spirit and quality of her work. She’s a joy to work with and any team would be lucky to have her.” – Tom Atherton, ACD/Art Director, Sparks Grove/North Highland
INTERACTIVE PRINT
Travel professionals voted Delta “Best Overall Airline” for 8 years running. Here, Delta wanted to say thanks. As they thumb through the magazine, they see an 8, representing the 8th win. Visual cues nudge them to rotate the page. That’s when the 8 turns into an infinity symbol (∞), representing the cycle of listening to feedback, acting on it, and listening again that has made Delta a winner.
CREDITS
Agency: Sparks Grove
VP of Design: Anja Huebler
Senior Design Director: Henry Kim
ACD/Art Director: Tom Atherton
Senior Writer & Content Strategist: Katelyn Bottoms
Designer: Matt Rickard
Director of Client Services: Heather Balkema
Client Services Manager: Melissa Tiffany
Additional Collaborators: Tom McCarthy (CD/CW), Tim Pethel (Motion Designer)
