Headlines
FLOR
This is a retail poster series for a company that manufactures rugs made of carpet tiles. Each poster hits on one FLOR’s three pillar messages: beautiful design, smart functionality, and environmental responsibility.
When my agency hosted a conference on how business leaders can advance public life, I was pumped to do some writing for it. This is a vector of the ad headline that appeared in the Atlanta Journal-Constitution, the city’s major daily newspaper.
This campaign is geared toward the people within a company who set the travel policy. It explains how Delta’s operations, global network, and customer service set customers up for success.
“Katelyn is a writing mystique. Her diverse cultural experiences and in-depth knowledge across vast subject matters make her one of the strongest and most adaptable creative writing leads I’ve worked with. Strong ownership and exquisite craftsmanship are present throughout the whole process. In addition to her professionalism and strong work ethic, her wit and delightful personality always bring joy to the team.” – Henry Kim, Senior Design Director, Sparks Grove/North Highland
LENA FRANKLIN
PSYCHOTHERAPIST
I taught Lena how to build her own website and helped her develop a content strategy for her professional practice. Once we had everything built, I created these mindful holiday messages for her to share online.
Invest Atlanta is the city’s economic development arm. From helping people buy a home, relocate a business, or even start a new one, Invest Atlanta aims to create a diverse, thriving city. Each poster speaks to one of Invest Atlanta’s many audiences.