Real-Time Copywriting and Cultural Commentary
I always wanted to tell jokes on Cable TV
It just took a CNN appearance by BrightHouse CEO Joey Reiman and sadly, a film exposing inhumane practices at SeaWorld to make it happen. Late one afternoon, Joey sent an urgent email to the office requesting ideas for his upcoming segment on how SeaWorld could recover. I suggested Willie Nelson, one of the many musicians boycotting SeaWorld, come back for a Free Willie concert. Joey used the idea. The anchors laughed. And I crossed that dream off the bucket list.
SEE SOMETHING FISHY?
I had a blast visiting SeaWorld as a kid. But even back then, my mother must’ve sensed something was going on below the surface.