CAN A CARPET MILL IN GEORGIA SAVE THE PLANET?
In 1994, Founder and CEO Ray Anderson had an epiphany that would change manufacturing forever: his carpet tile company had not broken the laws of man, but they had ruthlessly broken the laws of nature without consequence.
At age 60, with a billion-dollar enterprise at stake, Ray announced Interface’s Mission Zero — a promise to do no harm to the planet by the year 2020. It was an outrageous vision for a company that guzzled petroleum, but it unleashed the creativity of employees, designers, engineers, scientists, and suppliers worldwide who dreamed big and dared to make it happen.
By 2015, Interface had become the third most sustainable company in the world and was on track to accomplish Mission Zero early. Now these carpet tile revolutionaries were wondering where to focus their energy and passion next. Our job was to create a strategic framework to help them find an answer. A year later, Interface announced plans to reverse climate change — a mission that’s just as audacious and forward-thinking as the one Ray began a quarter-century ago. Here’s how we got there.
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