ROLE
Writer
CONTRIBUTION
Brand Value Titles and Supporting Narratives
PRESS
Boss Magazine
Griffith Foods
From Fast Foods to Whole Foods
Griffith Foods is an ingredients company that develops recipes for the world’s biggest food companies and restaurant chains. As a major player in the food supply chain, Griffith wanted to lead the industry toward more sustainable practices. The first step was updating Griffith’s values – instructions that guide actions. Often values are a few sentences, not a whole paragraph. But Griffith wanted to show how these values had been lived in the past and, as its strategy shifted, how they would be lived in the years ahead. The conceptual buckets for the values stayed the same. I wrote new, ownable titles and narratives. My favorite lines are in color.
BRAND VALUES:
TITLES & NARRATIVES
“Katelyn brings a great deal of soul, smarts, and spirit, along with a bright sense of humor, to the table. She believes in the craft of writing and has the discipline it takes to refine words until they sing.” – Cathy Carlisi, Chief Creative Officer, BrightHouse
CREDITS
Consultancy: BrightHouse
Chief Creative Officer: Cathy Carlisi
Chief Strategy Officer: Dolly Meese
Director of Strategy: Monika Nikore
Senior Writer: Katelyn Bottoms
Senior Strategist: Caroline Tanner