Purpose Articulation and Supporting Narrative
23 MYSTERIOUS FLAVORS. 0 CORRECT GUESSES.
Good thing we didn’t have to figure out what’s in a Dr Pepper. But our job was just about as tough. With the soft drink category under attack, we had to find out why this soda still matters today. We began in Dr Pepper’s hometown of Waco, Texas. After months of work, we helped them uncover a purpose that’s authentic and timeless, yet relevant and responsive to human needs today.
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