ROLE
Writer
CONTRIBUTION
Concepts
Copywriting
AT&T
A SUMMER OF RERUNS WAS ABOUT TO BEGIN…
…which meant AT&T’s U-verse TV services weren’t top of mind for most people. To sustain interest during the seasonal lull, BBDO, the Agency of Record, wanted to run the U-verse Facebook page like a late night talk show, full of recurring bits and cultural commentary. I was brought in as a freelancer to come up with campaignable ideas that would keep the buzz around hit shows alive, while also reminding people of all the benefits of U-verse. My partner and I generated 40 directions in two weeks. These were presented to AT&T and, because of the scale, to Facebook as well. Then we built a summer’s worth of social media posts. Here are a few faves.
4-Show Mashup highlights the fact viewers can stream four shows at once.
This direction spotlights the U-verse weather app by commenting on the current conditions between characters.
“I can confidently say this is one of the richest creative publishing strategy recommends I’ve seen on our platform, period.” – Arturo Aranda, Global Creative Strategy Lead, Facebook
We showed a library full of content viewers can stream on U-verse, but with a twist: the imagined DVRs of popular TV characters.
AT&T had just introduced a wireless receiver. Untethered from the cable, this direction imagines ideal viewing spots for shows.
CREDITS
Agency: BBDO Atlanta
Executive Creative Director: Cabot Norton
Creative Director: John Heath
Director of Digital Strategy: Jonathan Vu
Senior Strategist: Sam Beresford
Art Director: David Sakamoto
Designer: Ian McAllister
Writer: Katelyn Bottoms