ROLE
Writer
CONTRIBUTION
Tagline
Film Script
PRESS
Adland
Atlanta Jewish Film Festival
The Nation’s Largest, Believe It Or Not
When you think of cities with a large Jewish population, Atlanta probably isn’t top of mind. But when it comes to showcasing the best Jewish films, the city proudly shines. Each year, 38,000 people attend the Atlanta Jewish Film Festival (AJFF), making it the largest Jewish film festival in the nation. My job was to write a tagline for the event and a film to kick off opening night.
First Round. The clients nixed this batch for being too heavy on Jewish references and not welcoming enough to others. The festival’s role, they said, is to help people of all backgrounds see themselves in another’s story.
Final Tagline. “Feast on Film” speaks to stories and celebrations with friends, while still giving a subtle nod to Jewish culture with the word “feast.”
I kept the feasting theme going in the script, exploring how stories are just as vital to life as food and water. Behind the scenes though, we were starving for footage. This constraint that led to a graphic treatment with type on screen. But when viewers have to be readers, it’s easy to lose them. I wrote the script so each line could fit on one screen and each idea could be completed in two.
“This beautiful promo for the Atlanta Jewish Film Festival highlights the importance of a good story in a fun, engaging way. So much so that when it ended, I didn’t believe it was two minutes long.” – Adland
Like a story straight from the Bible, a plague (snow!) hit the city and delayed opening night. Even the storm’s nickname “Snowpocalypse” suggested it was a sign from above. But once the roads cleared, the house lights dimmed, and the stars came out to feast on film.
CREDITS
Consultancy: BrightHouse
Chief Creative Officer: Cathy Carlisi
Creative Director: Jeff Harter
Director of BrightHouse Pictures: Ashley Maiola
Senior Writer: Katelyn Bottoms
Art Director: Pedro Iwamoto
Producer: Carly Cindrich
Post Production: North Avenue Post