I’m curious about ways businesses can make a positive impact on people and the planet, how organizations can thrive, and how design can bring out the best in people. My path — honing copywriting skills in advertising, becoming a student of design, writing culture-transforming narratives for Fortune 500s, and distilling stories into clear, meaningful digital pieces — have been opportunities to explore these questions.
Blue Shield of California
SKILLS & CERTIFICATIONS
Final Cut Pro
Google AdWords and Analytics
HTML and CSS
Online Courses Completed: Gamification, University of Pennsylvania. Developing Innovative Ideas for New Companies, University of Maryland. Human-Computer Interaction, Stanford University. Introduction to Artificial Intelligence, Stanford University. Design Thinking Action Lab, University of Virginia.
Bring Clarity to Complexity
Interesting questions don’t always have simple solutions or easy explanations. My goal is to present complex topics clearly and creatively.
Project Examples: Griffith Foods | Dr Pepper | Interface | MODA
I’m at my best when I want to make something, but lack a clear path for getting it done. I start from what I know and grow from there.
Project Examples: Blacksmithing | BrightHouse | Lena Franklin
Treat Job Titles as Starting Points
The writer’s role involves many things these days. I challenge myself to be the best writer I can be, but also to be a lot more.
Project Examples: BrightHouse | Videos
I take my craft seriously. But myself? Hardly. It’s a way of being that keeps me open to new ideas and relaxed enough to create them.
Project Examples: SeaWorld | Videos | Tuxedo Road
President, Chief Creative Officer
“Katelyn brings a great deal of soul, smarts, and spirit, along with a bright sense of humor, to the table. She believes in the craft of writing and has the discipline it takes to refine words until they sing. Not only can she create ideas, but she can see the big picture in creating brands. Katelyn is also an intuitive problem solver. Looking around, she sees issues in process, culture, even physical space, and comes up with fresh ways to solve them. Katelyn is an avid reader and applies her deep and broad knowledge to her work. She has a sharp mind that shines.”
Director of Growth
“I had the opportunity to work with Katelyn while consulting for BrightHouse. Over the course of our collaboration, Katelyn truly inspired me with her passion and dedication. Katelyn has a voracious appetite for learning and makes a regular habit of tackling new challenges. She is bright, driven, and has incredibly high standards. Katelyn gets things done. And done well. I’m very proud of the work we did together.”
Lena Franklin LCSW LLC
“Collaborating with Katelyn has changed the trajectory of my business forever. Through her vision and creative talents, she helped me create a website and a brand that embodies what my work as a mindfulness-based psychotherapist is all about. Katelyn’s presence and expertise gave me the confidence I needed to bring forth a business that deeply reflects who I am and expand into new areas, like creating an online meditation series and guiding international wellness retreats. Katelyn has truly been the most powerful gift to my life’s work. Simply put, she’s tremendous.”